As service providers in the health or medical fields, it may be necessary to get new patients for any number of different reasons. One of the primary reasons may be for the growth of the business. As the business grows, it becomes desirable to have new patients as it means an increase in revenue. An increase in revenue may also mean an increase in the amount of work to be performed; therefore the growth must be planned. On the other hand some practitioners may actually attempt to avoid growth, and may implement measures that can prohibit the growth of the business, but this strategy has several disadvantages.
One of the reasons that a health service provider may need to have new patients, is simply because many people move. Surveys now show that the average time that workers spend in their present jobs has been reduced to less than 5 years. New jobs mean than patients may move to different regions, and if they no longer live in the region, the chance of still being a patient is reduced.
As morbid as it sounds, and we are not able to avoid it but people pass away. Despite the fact that we are living longer and better lives, practitioners in the health care or related fields are usually involved in the area for longer periods, and many providers, will eventually recall patients who are no longer with us, and the need to get new patients may be essential for the survival and growth of the business.
What also becomes important and contributes to the need to get new patients, is the fact that we are living better lives and the downside has been that patients no longer need to visit practitioners as often. The world continues to change, and there is a need to change with it. The change is necessary for both health care practitioners and consumers, and the methods that practitioners use to get new patients will depend on the area in which the practice is operated.
One of the methods that can be used to ensure that practitioners have new patients, is by reaching out with involvement in the community. The outreach can be easily done, such as writing a regular column in the community newspaper. You can become recognized as an expert in your field and as your name becomes well known, readers will attach your name with the association, whenever the connection is made.
The same results can be achieved with making presentations or public speaking. It does need to be elaborate presentations. Simply invite as many people as possible to a regularly scheduled meeting where you can share refreshments and educational information. Another simple, but often overlooked method to get or to have new patients, is simply by keeping in touch.
It is a common fact that a very low percentage of transactions is completed on initial contact. A system should be put in place to ensure that you keep in contact with people who may potentially become patients.