The insurance industry has been given quite a bit of bad mouthing from major politicians in the last few years. Perhaps, it started with Elliot Spitzer as he attacked AIG throwing Hank Greenberg out of his own company, which some say led to the economic collapse as the new president of AIG was insuring credit default swaps at record levels. Nevertheless AIG has a black eye in the media and it is the largest insurance company.

Now, large healthcare insurers are getting quite a bit of flak from President Obama’s Administration as they work to come up with a “public option” as part of the Obama Care Health Plan. And the media is following suit by running stories about insurance companies that fail to pay insurance claims, and therefore, the patients were refused treatment and later died.

There is a good bit of negative public sentiment on insurance companies right now and if you are writing online article content about the insurance industry, you must address this situation, but you also should be writing about free-market economies, and what will happen if all the insurance companies go out of business, and then we are only left with a “public option” in an already broken health care system.

Now, it is true that you will get lots of online traffic to your articles if you write the same old stories that negate the value of private enterprise healthcare insurance companies. If you trash the insurance companies which seems to be the popular thing to do right now, you will get a number of people reading your articles and agreeing with you simply because this is what the media is purporting.

However, if you do this you will also look very silly by those who know a little bit about the insurance industry, and your online articles will simply not be credible. So, please consider this if you are going to write about this insurance sector.