I just finished reading a book. It is brilliant, and turns the product-first business model we are so used to, and often fall prey to, on its head.
I have also taken the author’s training program, and it is one of the few trainings that really made a difference for me.
Not just the course material itself, which is something I can stand by. More importantly, the reason I help him spread the word is because how rolls in his business…
Real, down to earth, no hype, no fluff, and he gives a sh*t. He does, he replies emails within 24 hours – and he runs a multi-million dollar shop.
He got me to become an affiliate to promote the program (and he asked me personally) because of how he BE in his business.
The way he interacts, communicates, and delivers value cultivates lasting connection and relationship with his clients and customers.
How you BE in your business can make a big difference to how fulfilled you are in your business, and how many clients you get.
I urge you to ask these questions – because they get you to consider human behavior and alignment – stuff you have to work with because trying to change them is an uphill battle you can’t win:
What/Who do your ideal clients want their [coach/mentor consultant/etc.] to BE?
What personality trait, value or approach inspire and motivate them so they take action and get results?
Who/How do you want to BE in your business?
Is that in alignment with the person your ideal clients want you to BE?
If the answer to those two questions are different, then you may have to rethink if the “niche” you picked is indeed the right niche for you.
It’s much easier to BE who you are in your business, and speak to those who resonate with you and can be inspired by the way you roll, than to change who you are to cater to a (somewhat randomly defined) set of people.
Selling (and life!) is so much easier if your value and outlook resonates with those you sell to. You don’t have to pretend to be someone else to fit the description of the person some market segment wants you to be.
When you nail that good fit between who you are and what inspires & motivates your peeps, you set a solid foundation to build that audience – the right audience for YOU.
Through her unique blend of Business + Marketing coaching with a Mindset + Psychic Twist, Ling Wong helps Maverick Entrepreneurs nail their message, claim their superpowers and muster up the GUTS to monetize their Truth.