The insurance market in the UK is regulated by the Financial Services Authority which you would think might making finding the right insurance policy for you easier but in fact, there remains a maze of confusion for UK consumers when it comes to buying or renewing an insurance policy.

Insurance is one of those things that we all need but few of us really know the best way to get the right deal because let’s face it, who has the time to conduct in depth research? If you believe some of the TV ads that are transmitted every day, you could simply go to one of the insurance comparison websites and they would find the best deal for you. In reality, these comparison websites are simply the online version of the insurance brokers we used to go to when we wanted to find the best deal.

Intuitively, this method of searching the market makes sense but if you watch British TV and follow the insurance ads, you will have also noticed that some of the top insurance companies do not allow their policies to be sold by these insurance comparison websites. So when you do visit a comparison website what you are being presented with is the best deal based on the companies who allow their products to be sold via that medium which actually means, some of the top companies and therefore, the best deals might not be available to you.

So, here is what I would suggest you do when you are looking to purchase an insurance policy such as car insurance, home insurance, travel insurance and so on.

Firstly, go to a major comparison website and see what the best deal you are being offered is. Then, go to the major brands that are not included in these sites and make your own comparison. I won’t mention the brands here but you can see them on your pretty much TV every evening if you live in the UK and they make a big deal about not being available via insurance comparison websites.

This way, you get the best of both worlds. You see what the best offer is among the mass market and quite quickly, you can also see what the other major brands will offer you. The net result is that you will end up with a simplified choice as to the best insurance product for your needs.