For you to be successful in the creative industry, you need a solid partner who understands the market, is affordable and gives you high quality results. As a client you have three options: choosing a freelancer, small or large agency.
If you want to hire a freelancer, you need to understand that many freelancers are usually skilled in one given area. For example, if a freelancer is skilled in InDesign, he may be clueless on photography; therefore, you should always go for freelancers with the right skills that you are interested in.
While freelancers tend to be experienced in one area and not in others, the good side is that they usually network with other freelancers who augment for the skills that they need. For example, a freelancer who is a professional photographer may hire another freelancer who will do the design work and as a result give you excellent results.
When hiring a freelancer, you should be cautious because highly skilled professionals tend to be very expensive.
When it comes to small agencies, the agencies have highly skilled staff members who work on different areas. This means that if you need a number of things to be done, they are usually done in the same agency within a very short time.
This usually saves you a lot of time because you don’t need to manage and give creative direction for the project. In most cases the small agencies work closely with freelancers and other contractors in order to give excellent service.
You should note that if you have a large project you need to wait for a little longer. This is because the small agencies don’t have the capacity to complete large projects within a short time. You also need to note that these agencies tend to be more expensive than freelancers.
Large agencies have teams of experts who are usually readily available. In most cases the experts are equipped with diverse client profiles that are used to show what the agency has done before. These agencies also have the right skills and expertise to work on large projects.
The good side with these agencies is that they complete your projects fast and they give you excellent results. Their main flaw is that they tend to be very expensive. This is because overhead fees, hourly fees for multiple team members and administration fees usually factor into the quotes.
In conclusion, the decision to work with a freelancer, small or large agency solely relies on you. Before you make the decision you should do a lot of research and have an understanding of the design work needed and the capabilities required to fulfill the needs.