Courier companies that can offer and consistently deliver on a same day distribution guarantee have a distinct edge over their competitors. However, its limitation, of course, is physical distance; you’ll only be able to offer this kind of service to those customers located within a particular radius in your area of operation. If the destination must cross the sea, for instance, then it won’t be possible. Nevertheless, offering this rapid delivery service allows a courier company to cover a great deal of the market and achieve exponential growth. Here’s how.

Partnering With an Online Retailer

A courier company with same day distribution capability is most likely to be taken up by a leading online retailer, such as Amazon. Such a partnership could spell the difference between growth and stagnancy – your courier company will be opened to a whole new world of customers that come to you in droves through the online retailer. The caveat, however, is that you will have to hammer out a particular win-win deal with the online retailer, as such delivery partnership could come at a cost; the retailer may have to offer the fast delivery for free to the end consumer, so they have to build this in to their costs. However, actual real world experience indicates that such a partnership can still be immensely profitable, considering the potential huge volume of deliveries within a relatively small area. Of course, it helps if your company happens to be located near the online retailer’s warehouses.

Further Differentiation of Your Services

Same day distribution, of course, means you’ll have another distinct product to offer your customers. If you already have overnight delivery or three-day delivery service, why not step it up to guarantee to accomplish jobs within the day? An additional service like this will give customers a sense of competency and excellence from your company; it’s like looking at a restaurant menu and seeing a satisfying range of different dishes available to order. Having numerous choices also means customers are able to make more refined decisions regarding their particular needs, and the availability of choice is considered an “added value” in itself. This kind of rapid delivery also panders to the natural human need for instant gratification; it’s no secret people normally want to have their goods delivered as quickly as possible, and are often not willing to wait too long before receiving their purchase.

Increased Sales

Offering same day distribution also has a direct effect on sales. Courier companies that can offer and consistently deliver on the claim have seen their sales rise exponentially. This may be partially due to word of mouth; satisfied customers tend to tell their friends or relatives or family members about the last courier company they trusted (with success) with time-sensitive deliveries. Moreover, being able to offer fast turnaround deliveries also sends a powerful marketing message: it is tantamount to announcing to any potential customers that you are a well-organised organisation – streamlined and efficient enough to perform rapid deliveries. Over time, this could have a compounding effect that will only have a more positive result in your sales.