The Growing Green Investment Market

The “socially responsible” and green investment market has been growing exponentially over the last few years, making up over 11% of all assets under professional management. This should not come as a surprise, considering that more and more top CEOs and institutional investors are adopting a decision-making paradigm that requires social and environmental impacts to be carefully considered before money is lent or invested.

Yet despite all of this growth, research shows that this market is far smaller than it would be if investors were more fully informed about how competitive the returns could be. Luckily, this inefficiency has and could pay off for those investors who have stayed ahead of the investment curve. As we learnt with the internet boom of the 90s, it is generally the early stage and informed investor who ultimately succeeds.

The challenge of green investing is twofold: To increase personal wealth while avoiding harm to people and the environment. This can be a daunting task, but new breed of investment consultancy companies specialising in green investment projects in rapidly growing, emerging markets, aim to provide unique green investment opportunities that will maximise the profit for investors, as they at the same time work towards a healthier planet.

These companies specialise in consulting on green investments, with the conviction that they are destined to make a higher, longer and more sustainable return on investment than traditional stocks and bonds.

Together, socially responsible and Green investing should aim to help make the planet a better place. As we collectively strive towards this goal, one thing is undeniable: Enormous profits are at stake as the World goes Green. Perhaps, the time has come where we are now witnessing the next social and technological revolution that will change the course of history.

The timing could not be more perfect for new investors. It should be possible to generate solid returns, capital wealth and environmental protection at the same time. Sustainable investment is the only investment that has a future, and investment strategies concentrating on this theme will also help to restore and maintain the health of our forests, fields and seas.

The main aim for Green Investors is to find new, ecologically responsible and profitable solutions to global environment dilemmas. Investment consultants have to understand that the only viable way to attract adequate investment capital to restore and maintain global health is to ensure that green investing is more attractive than the alternatives.

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