The Truth About Offset Printing

Anyone who finds themselves in need of a printing service will often come across the idea of offset method. It’s actually the most popular kind of printing used these days and has become one of the preferable choices of many of us whenever the requirements quantity is in bulk.

So, what is offset printing?

For prospective print customers, Offset Printing is better suited for high-volume such as catalogues, magazines, brochures, books, leaflets. It generally produces more consistent prints when it comes to print quality provided the printers are run by experienced personnel. The ink and each sheet of paper that comes off of an offset press is actually cheaper than that of a digital press. It costs less to produce high quality when it is done with offset printing methods.

Offset methods uses etched metal plates that apply ink onto a sheet of paper. It requires a considerable amount of setup time and materials. However, the image quality is consistently good as the rubber blanket, on the printing plate, fits itself to the texture of the printing surface, leaving a clean and detailed image every time. This technique mainly involves an inked image being transferred from a photographic plate to a rubber blanket, and, afterwards, to the paper stock for the final print.

Disadvantages and Disadvantages of Offset Printing

Offset printing has advantages and disadvantages where you need an experienced printing company to help guide you in the best way to produce your printing jobs.


Advantages of offset printing compared to other methods include:

  • Quick and easy production of printing plates
  • High image quality
  • The plates last for long time
  • Produces sharp and clean images
  • Type more easily than letterpress printing
  • Cheapest method to produce high quality printing in commercial printing quantities


Disadvantages of offset printing compared to other methods include:

  • Not perfect for short prints run
  • Time and cost leads to small quantity printing jobs
  • Plates can become sensitive

Now, it becomes clear to you why most of the print job is carried in this method. Well it’s a commercial way of reducing your efforts and thus enable you to have the best results in the sales as well in the promotion of any event with effective results, developing your market credibility.It allows you to work on a wide range of printing substrates. It also offers the best quality and lowest costs as print runs grow larger in quantity or size.

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