Have you, or do you currently have any joint ventures… affiliate marketing… or strategic alliances? They’re all pretty much the same thing. Basically, it’s when you’re doing business with, or providing something to someone else’s clients. The goal is to get those clients to invest in your products or services.
There are many ways you can do this, or be part of this kind of partnership, whether it’s speaking at an event, or a teleseminar, or a webinar, or even sending an e-mail about a launch or campaign that a colleague is doing. The idea is that you get a percentage of the sales, if what you’re doing generates sales. It’s a partnership, a joint venture.
Now there are advantages to this relationship. For the most part, no one really talks about these advantages, either, and they’re important. They’re important because they’re strategies you should be using in your business to get new clients, and to expand you company.
So think about this. Do you feel like you’re constantly struggling, or striving? Like your company is always growing? Eventually you may start to think that anyone with a business goes through this as well. But that’s not necessarily true.
Some people find generating business to be very simple. Others are quite content with where they are in business, and they’re just trying to maintain it. That’s all fine. That’s their business to do with whatever they want. And this is your business. And because it’s your business, you need to start seeing and realizing that not everyone has that feeling of striving.
Joint ventures, and creating strategic alliances and affiliate marketing opens the door for you to benefit from someone else’s work – someone else’s list building.
So when this person asks you to tell their clients about whatever it is that you have, they are asking you to share information with some of their best clients. Right? The people at the event, or on the teleseminar, or the webinar are all people who have invested in that person’s company. That person allowing you access to those great clients builds upon your list, fills your pool of prospects who are likely to invest in your business. Why wouldn’t you want to take advantage of this?
And here’s the other thing. You now have a partner, someone who has an equal interest in the success of your business. Why? Because there are mutual benefits to you doing well, and their doing well. And when two people or more want to do well, they put their heads together, they work harder, they produce better results than someone who is thinking only for themselves.