It can be a daunting task to find the right logo designer especially with so many people claiming to be the best. If you are new to looking for a designer then it becomes even more of a nightmare. Identifying a graphic designer who can consistently give you quality in the job they take up is not as easy as it sounds. Freelancers may take up your project at half the rate a regular designer works, however they have their own rules when it comes to keeping up with timelines, pace and approach. This is why many business owners prefer to stay away from freelancers. To ensure you make the right choice, involve a lot of research in your selection process and also divide the selection into two stages.
The first stage involves making a checklist which will help guide you through the selection process. Once you are done with the initial scrutiny you would ideally have a handful of logo designers at your disposal. The next step would be to look for certain criteria that will tell you which one among the handful is the best. The checklist should include a few important questions that you will find discussed below.
Is the designer successful?
Success is interpreted in different ways by different individuals. It would be ideal if you could find out the designers interpretation of success and see if he has achieved it. Growing logo designers may be working towards success and might be a few steps short of achieving it. These individuals need to be taken into consideration as well by means of checking on how much progress they have made so far.
Is his past work looking impressive to you?
You can check for the designers past work by looking into an online portfolio, if he has got one. This will give you information on his style, color sense and approach. If the portfolio fails to impress you it surely doesn’t mean that the designer is bad but just that he isn’t what you want.
Will he provide a well-defined contract?
A professional will never have problems explaining a documented contract, so make sure he would offer you one. If he wants to work without a contract it means he cannot be trusted. A job started without contract can lead to problems like ownership of codes, copyright problems, cancellation of payments etc.
Is he communicative?
If the designer gives out ideas while respecting your requirements and is easy to talk to then he is a man to look out for. This is indication that the designer is communicative. Being able to build a good rapport helps with the progress of the project and this in turn will ensure great results.
Can he be contacted easily?
Be it a phone number or an email he provides, ensure that he is reachable and responds to your messages promptly. Prompt and timely communication is vital to a professional.
Once the checklist is covered, you would ideally have a number of individuals who qualify. The next stage is to identify the best fit for your job from the people shortlisted. The criteria that need to be met in order to identify the best are discussed below.
A good portfolio–
A portfolio that has more quality work when compared to quantity is the one which should be considered. Many logo designers, with the intention of impressing the prospective employer will showcase a portfolio with a thousand logo designs that he claims to have done, however these may be of very low quality. Also, you may find some good work done in patches alternating with low quality work. This pattern indicates that the designer is not a consistent performer. If is best to keep away from such individuals.
Designer explains his portfolio–
It’s just not enough to have created some images and named them logos. The logo designer should be able to explain how and why he decided to do the logo. All that went into creating the design should be explained which includes the color selected, the image, the print and all the creativity. A professional will easily be able to convey his thoughts and explain why he created the logo the way it is.
Good communication skills–
Talking to the designer will give you a fairly good idea about how he communicates. Since communication is very important, ensure that the designer is able to understand your requirements. If there is delay in response to your questions, it is clear indication that there is a communication gap. The design process can only be successful through proper communication while the design can be finalized using some pencil strokes. It is vital to select an individual who is able to identify your requirements with regards to the message needed to be portrayed through the logo.
A well-defined design process to be followed–
Though each individual works differently, there are a few steps that need to be followed for creating a logo. It is important to confirm that the logo designer follows the process.
Costs and timeframe to be confirmed–
If the designer assures you that it would just take a day for the logo to be created, chances are that he would be spending very less time on your work. This in turn indicates that the quality might not be as per your expectations. It is common that good designs take days and even months sometimes to be created.
When it comes to rates, if the designer is charging you low rates chances are that the work is being outsourced to overseas designers who might be inexperienced. You need to be able to get the work done at nominal costs, a rate that you decipher that the job is worth depending on the market.
Working with more than one logo designer–
For the purpose of concept development, you can look to work with multiple people. Since using multiple designers can help give you different styles, concepts and strategy that can be useful in creating the best logo for your business.
Making use of the checklist in the initial selection process and making use of the criteria to choose the best logo designer will ensure your business stands out when it comes to brand identity. Take note and benefit from the result.