With the Internet offering multiple income streams, more and more people are turning towards online businesses. The key to success of any online business lies in how well you promote it. Building a website is a traditional way of promoting your business. However, the ecommerce explosion has brought in several innovative options. Here are a couple of alternates to website building for small businesses.
A blog is a form or web log. Today, it is difficult to draw a line between a blog and a website. A blog can be considered as a dynamic website. The difference lies in the flexibility and agility offered by the blog. If you are on a tight budget or new to marketing, blogs can serve a great purpose. They are cheaper to build and easy to manage. Powerful content management systems like WordPress enable you to efficiently create and manage content. Moreover, ranking your blog is easy. You can ping search engines and announce the arrival of new content and features. Interacting with your visitors and building a great community is pretty easy. With several plugins and tools available to create amazing templates, a blog is nothing less than a website.
Facebook Fanpages are the newest trend in business circles today. The Google Penguin update (Google Search Algorithm) released in 2012 had a huge effect on SEO techniques being used by online businesses. Respecting the huge growth of the social media, Google is now considering the social media popularity as one of the ranking factors for websites. In addition to this factor, there are several benefits that are pulling everyone into the Facebook cloud.
Webpages are now social objects
Today, a Facebook fanpage is nothing less to a website. Using social objects that are small entities of content, you can effectively take your business into every household. You can add small bits of content, images, videos and other media to communicate with your visitors. Google ranks websites on pages. With this new method of ‘social objects’, this ranking system might need an overhaul.
Greater functionality/operations with no SEO costs
For a website, you need to manage on-page and off-page optimization strategies. You need to use free and paid advertising channels to rank your website higher. However, Facebook gives you access to a 500 million and upward community that can change any advertising campaign upside down. Any new product or service can quickly reach millions of people. Managing your content on the fanpage is pretty easy. Today, there are a flurry of tools available that provide greater functionality and innovative operations to your fanpage. The recent update to fanpage is that Facebook sends newsfeed to people who liked your website. Even if you don’t have a fanpage, you can send your recent posts to a large community. And, if you have one, it surely brings enormous potential to your business. Insight Analytics from Facebook enables you to track visitor trends and fanpage performance. And, fanpages are open to search results now.
The partnership with Amazon adds up to Facebook potential. When you log on to Amazon, you get updates about your friends’ special days and recommendations about what to purchase for them. All these factors make a Facebook Fanpage a great option for small businesses. The downside of fanpage is that you put all your efforts on a rented land. When Facebook changes its policies or decides to close the service, all your efforts go in vain.
With millions of smartphone users and 50% of total searches coming from smartphones, small businesses cannot ignore the potentiality of a mobile app. It gives greater flexibility for consumers to access business websites and easily navigate through options. With location-independence, customers can make a purchase on the go. Businesses can use cloud-based solutions to optimize costs and improve revenues.
The key to successful promotion of your business is to balance your website with a blog, fanpage and mobile app. This way, you can tap customers from every segment while making use of every opportunity to create new business opportunities.