When it comes to your business, you don’t want to use just any printing company that you happen to come across on your daily travels. This type of company can play such an important role in the success of your own business, which is why there are steps you need to go through to ensure you are using the best company to suit your business requirements.
Before you do anything, it’s advisable to find a few printing companies in your area and visit each one in person and pick up some examples of work they have completed. This gives you a chance to look at the quality of the products they provide and see that they will give you a high quality product that will make a good impression on your customer.
Find out what their green initiatives are, if they have any. Do they recycle? Do they work to reduce their carbon footprint? What about the machines they use, are they chosen to reduce energy consumption? These are things which may or may not be important to you, but it’s always worthwhile finding out. You can use this in your own marketing later on.
Always pay careful attention to the service they provide. Are they dedicated to their customers? Do they offer fast turnaround times on urgent print jobs? In some cases you may find you need brochures printed quickly or you need business cards in a hurry and you want to ensure any of the printing companies you choose will work with you to ensure you always have the material you need available to you at all times.
Any printing companies you look at should have a good reputation in the industry. This can often be ascertained by typing their name into your search engine and going through the results. Head to the online forums and review sites to read up on feedback from real customers that can provide you with honest reviews. This is always a good opportunity to narrow down your search if you have more than one company you are considering.
Choose a company that has extensive experience in the printing industry. These companies know what their customers expect of them and continue to exceed their customer’s expectations daily. If they have been in the industry for a number of years and are still going strong, then they obviously have a good customer base and they provide their customers with reliable service. This is something you should take advantage of.
Take the time to visit their shop. This is a chance to see how you are welcomed, how professional the staff are and have a look at the equipment they have. Any company that hides their equipment behind a screen and the staff are unfriendly and unhelpful should be crossed off the list immediately.
If you’re choosing a printing company that provides design as well, ask to see where the design team sit. This is to ensure they do actually work in house and they are not going to hire a designer off the internet on a freelance basis.
Ask questions. Never be shy to ask questions. This is a chance to determine their knowledge and expertise and see how patient they are in answering all your questions in detail. Get a price list and see what they charge for what type of printing. Remember with printing companies the more you order, the cheaper it becomes, so always bear this in mind whether you’re looking for business cards or promotional materials.
Once you’ve made a decision, ask them about their turnaround times, shipping policy and prices and then get your materials printed and start promoting.
Data Colour is a leading print company based in Canterbury. The company was established in 1991 and provides personalized printing, designing and copying services to their customers. Data Colour uses the latest equipment and technology to provide the highest quality printing jobs with fast turnaround times and affordable prices.