Social proof is a great way to help you sell your products and services. Your potential clients want to be reassured that others (especially “people like them”) are getting awesome results with your services. They want to see that other people are “doing it” as well.
Social proof is way more convincing than you saying how great your stuff is – displaying social proof is a way to toot your own horn without tooting it yourself.
Most coaches don’t brag enough. We don’t want to look “show-off-y”, “pushy”, and I get that. But it’s not just about you! When you share the success of your clients:
- You are CELEBRATING their success and cheering them on to achieve more.
- You are INSPIRING others with “real people” example so they will take action.
- You are stepping up and claiming that whatever you do, your secret sauce, your beliefs and your philosophy work! You confidence will elevate you to the next level in becoming a more powerful coach for your clients.
The most common kind of social proof is testimonials. Most testimonials are gathered at the end of a coaching program to demonstrate results.*
But you don’t have to be limited to this format of sharing your clients’ success! Anywhere, any time people talk about your awesomeness, make sure to share it out:
- “In-progress” testimonials – halfway through a program, you can ask for feedback from a client. This can focus on her experience and her progress (e.g. “in just 4 weeks, I already lost 5 pounds and sleeping much better”). She will be all fired up and the testimonial will reflect this excitement.
- When a client shares results with you in a session, you can share it on social media (you don’t have to mention her name or any personal details, or you can ask for permission if you want to go into more details). E.g. “After 2 weeks of cleaning up her diet, my client’s skin has cleared up.” You can also tag your client for a shout out – be discrete, especially if it is personal and sensitive issues that you are working on.
- When a client gives you a shout out on social media (e.g. Facebook, Twitter etc.), take a screenshot and ask for permission to post it on your website and social media. Of course, thank your client for the mention and acknowledge the work that she has done.
- You can also embed a Facebook post of that shout out on your website – hover your cursor on the little arrow at the top right of the post, and you can see an option called “embed post”. Click on it, and you will get a chunk of code. Copy that chunk of code and paste it to the html view of your webpage editor.
- If helping clients to prepare healthy meal is your expertise, you can ask your clients to send you picture of what they cook for themselves after they followed your recommendations. This is great materials for all social media, especially Pinterest and Instagram.
- If you have a good following and are doing a video launch, you can embed Facebook comments on your launch page to boost engagement.
It takes GUTS to be loud, to brag, to shine, to show your awesomeness in its true color. Sharing these success stories put you out there. When you are “out there”, you are “under scrutiny”. Are you hiding from sharing your gifts by hiding behind the “virtue” of “humility”, of “bragging is not good”? What may you be afraid of when you “brag”?
- “What if this is a fluke? What if I show people this result and I can’t do it again?” Are you afraid of looking like a fraud? Are you afraid of not living up to expectation? Are you afraid that this will trigger your self-doubt and send you down the path of self-deprecating mind chatter?
- “People may think xyz about me if I put this out there. I don’t want to be criticized.” Are you afraid of being “exposed”, being vulnerable? Are you afraid that if you show your true colors you will be criticized, so you just water down your message to stay safe?
- “What if I get a load of clients and then my life will change? What if I go too high too fast and then crash?” This “fear of success” has deeper roots – you may be afraid that if you can’t replicate the results you will look inadequate (or see it as a proof that you are not good enough.) You may be afraid of change, of what may happen if you have to re-arrange your life for more success.
You need to know your deep-rooted primary fear(s) so it won’t hold you back from stepping up and be all of you.
* Additional resource: Here is an article on how to gather testimonials at the end of a program and 7 questions you can ask.
Ling Wong, Business Artist and Chief Freedom Fighter at Slideberry, provides Business Soulwork + Marketing Activation for Coaches and Done-For-You Content and Marketing Materials for Health & Wellness Practitioners.
Ling helps her clients supercharge their actions not only through practical strategies and marketing tools, but also through their growth and development – so they not only grow their business, but also LET THEIR BUSINESS GROW THEM. Through her “left brain meets right brain” approach, she helps her clients uncover their truth and tap into their intuition, then ground those light bulb moments with practical strategies and marketing tactics to build a profitable and sustainable business.