Marketing a house is important for your home to sell no matter if you find yourself in a buyer’s market or a seller’s market, or any other type of market. The state of the market does not matter. When you market your home you are doing your best to make the home look attractive, welcoming, and able to get the people that come to look at the house to want to buy it. You are essentially showing your home off to the entire world.
Here are a couple of things that you can do to make this possible.
The Main Photograph
You want to make sure that you have all high quality photographs of your home, but none is more important then the front facing photo that shows the entire home. Why is this you might ask? Because this, plus a few details about the home, are going to be the very first impression that anyone that sees your house online is going to have of it. Homes that have a good front photograph are going to be the ones that get the most attention and will get looked at more closely then other.
How can you spruce up your curb photograph? First, make sure that your front yard and your driveway is free from clutter. This includes children’s toys, trash bins, hose, and even your car, which needs to be in the garage or parked out of sight. Check the lighting of the house to make sure you take the picture when the sun is warm and streaming behind you as you take the picture. Take multiple shots from different angles so that you can choose the home’s best view. When you edit the photograph, take away all extraneous details such as your neighbor’s car and yard. You may need to clear out hedges and other foliage if any vegetation is blocking the view of the home’s front entrance.
Home buyers will be curious and will want to look through your gallery of photos before deciding upon a showing. Take a photo of each room with an eye to its highlights. Just as with exterior photographs, you may want to study the natural lighting of each room so that you can take the picture at its best moment. For example, for east facing windows mid-morning may be the best time when the sun can stream in as opposed to late afternoon in which the room has darkened.
First, prepare your home as if you are about to conduct a showing. Set formal dining room with china. Add fresh cut flowers to the kitchen and dining room. Take multiple photographs from a variety of angles and you may want to include extra details of particularly unique things about a room such as its fireplace, a chandelier, etc. Be sure you have put away the clutter of your own home as well such as sink dishes, trash, and laundry.
If you are working with a real estate agent they will probably put the sign in the yard for you but if you are selling your home privately this is something that you will have to take care of on your own. If you live in an HOA make sure you check if there are any regulations about sign placement. Some homeowner’s associations will only allow you to market your home with signs on your windows. If you happen to have a house that is on a corner lot you will want to put signs on both sides to try and maximize the number of eyeballs that see that your house is for sale.
Have An Agent Open House
If you have a real estate agent involved you might want to host a lunch to get other agent to come by and see your property. If an agent looks around and likes your home they are going to be more likely to show it to people buying a home with them.