When it comes to online selling, one important thing you should remember is that there will always be customers who will abandon their shopping carts. For one, there are consumers who visit online retailers merely for research and do not really have an intention to finish a transaction. There might also be issues that hinder them from completing the purchase. These may include poor user interface, hidden or high shipping costs, or a lengthy checkout process. Another issue that online merchants have to face is security.
If you work hard for your money, then it follows that you simply won’t hand it over to an online entity promising to exchange a product or service for it. Consumers want to feel secure when they are making an online purchase. Your buyers want to make sure that the exact item they purchased will be delivered to their doorstep.
At the same time, they’d want their credit card information as well as other sensitive data kept secure. As an online merchant, you’d want to keep cart abandonment to a minimum. That is why it is worthwhile to invest in website design and SEO and offer the best pricing, shipping and payment options. But merchants should never put customer safety and even their own network security as an afterthought. One significant step toward guaranteeing your network’s and your customers’ safety is PCI credit card compliance.
From there, several things can go awry if you remain complacent. Although many would like to think of the Internet as a true democracy, it is still far from that. The truth is that it is somewhat akin to a public market place where there are legitimate businesses plying their wares alongside shady sellers and even pickpockets biding their time, waiting for an unwitting customer to make a false move.
It doesn’t help that these baddies are shrouded by the veil of anonymity and even geographical distance. A proactive approach that online sellers use and even enterprises which rely on an IT infrastructure, is to enlist the services of specialists in penetration testing tools. Hackers have, rightly or wrongly, gotten a bad rap for compromising network security and even stealing sensitive information. Indeed, many of these hackers have made a living out of these illegal deeds.