Although each person might have their own definition of what a commitment is or what it means to them, when it comes to choosing an investment, I believe that a commitment is an investment provider’s obligation to deliver on their pledge or a promise to produce profitable returns, in exchange for money from investors. Like suitors wooing a potential bride, when investment providers approach the investment community, they too will make promises to deliver a future filled with peace of mind and prosperity. The real challenge for investors (and potential brides), is to determine whether or not wooers are actually committed to meeting their immediate and future obligations to their new partner, particularly when it comes to delivering steady returns on investment; not just now but in the future as well
When it comes to the investment community, investors are able to clearly demonstrate their undeniable commitment to an investment’s success, by offering their hard-earned money and life-savings to investment providers. But, what shows investors, beyond a doubt, that their investment partner’s pledge to deliver profitable returns will be honored; as promised? Aside from gleaming reports of past performances and hopeful projections of future profitable returns, investment providers can demonstrate their own commitment to investors by building and maintaining a candid relationship, with each and every one of their clients. In doing so, this approach helps to ease apprehensions and builds investor confidence, in both the company and the investment offering.
Although improving considerably since 2008, the sharp decline in investor confidence has been a challenge for investment providers, all over the world. With traditional investing strategies performing poorly and markets tumbling, investors have become increasingly disappointed with their existing options and are eager to seek-out viable investment alternatives, that will work with them to rebuild their confidence. This often means that before investment-seekers will consider making a commitment to an investment offering, the investment provider must clearly and candidly demonstrate how they intend to consistently deliver investment profits to investors. Failure to do so in a truthful and straightforward manner, will cause investors to lose their confidence in the opportunity and reconsider their decision about making a long-term financial commitment. On the other hand, if representatives are forthcoming and eager to share information and resources that support their claims that they intend to meet their obligations and deliver profitable returns as promised, the investment community will embrace the opportunity and commit to the investment.