We already know that effective communication is a two way street, a give and take process where both parties benefit from one another. What we don’t know or usually ignore, is that effective advertising works this way as well.

It’s not enough that you’re able to send out your message to your audience; the more important part actually is how they are going to respond to those messages. When creating content for digital displays and LED signs, we often think of how we can promote our business, and how to get ahead of the competition by getting more people to listen to what we have to say.

However, a smart businessman should know that in order to build a lasting relationship with a customer, it’s important to identify their needs and preferences. Brands that create a strategy with its customers in mind are most likely to gain their trust and approval.

Here are some reasons why you have to listen to your customers.

• It helps you get in the right business direction

There are different things to consider when plotting your business directions, but if you’re truly loyal to serving your customers, they can be your great source of idea and inspiration. A feedback form is a great tool to know how you can improve your business. It will also allow you create a strategy to better serve your customers by addressing complaints or implementing customer suggestions.

• It’s an affirmation for a job well done

A word from a loyal customer about the amazing deed of your staff or how your products have made their life easier are just some of the rewards of being in good business. Don’t forget to share it with your team during a meeting to boost their confidence and encourage them to do better. You can also share it to the rest of the world by putting it up on your outdoor LED sign or by posting it on your social media pages.

• It keeps your company competitive

When a customer complains and you’re unable to address it properly, they won’t hesitate to move on to the next company who can serve them better. Instead of being busy about creating promotional content, take your time to listen and address inquiries or complaints about your brand. Once you know how to effectively communicate with your audience, you can also gain their trust and confidence sealing their loyalty for a long period of time.

Do you take time to listen to your customers? What are the things that you have discovered upon listening to them?